Monday, 17 September 2007

Music in Second Life


Music has always been and always will play a really big part in our lives. Music is as much part of our world an society as it has always been, maybe even more so now, with the advances of technology in the last century.
So by creating a virtual environment music has to play a part in it too. As we are re-creating our world in the virtual environment we have to acknowledge that music is and will be a big part of it as well. So we feel at peace and it will be closer to the real world we know.
In Second Life music is becoming more and more important. One of the reasons I think people enjoy SL so much is that they can go to gigs, music festivals and clubs which stream music. Being a part in SL I got the feeling that wherever music is, there is a lot of people. It doesn’t matter on here really how loud the music is as you can turn it up and down on your pc or on the programme. Some artists have been known to use SL as a step into getting themselves known and to promote themselves. It is fairly easy to actually play music on your island or on your property.
It is also easy for DJ’s to make themselves known across the world by playing in certain clubs.
Even BBC radio one has made an appearance in Second Life when they gave residence the chance to follow the festival on there. Who ever could not be there in person, residence were able to watch and listen to the whole even online on Second Life.
And with Duran Duran being one of the first world known band to actually get themselves involved in this virtual community, I think a lot more will follow. Also a group of massive U2 fans have created one of the first virtual SL bands so far. So more and more does music become more important to SL. In the near future I can see SL being as much of a stepping stone for bands as MySpace is at the moment. If it is not happening already.
I was a little disappointed that so far not much interest has been shown in that subject and I am really surprised that someone has not come up with a business plan on making actually money out of getting bands known and out, as much in SL as in RL. As both is connected when it comes to music. The music we like on SL we obviously we will like in RL, so this could be a huge potential of businesses in the future. As my project is mainly based on creating a business proposal I have notices that there aren’t really any SL record labels, or something similar in terms of businesses so I think this could be a real money maker in the future and with music business being so big, one could try and make it in SL as much as in RL.
I think the future will show, how much SL will influence the music world and if some clever people are able to make some money out of it.

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